The book analyzes the evolution of the meaning of luxury through 10 dialogues with relevant people, from different sectors.
Day 8 is dedicated to Elisabetta Cicigoi’s vision of the new meaning of luxury. “Luxury is discussed, not only in terms of objects, but also in terms of customs and wisdom on how to treat them“. The true luxury experience requires knowledge of cultural rules that manifest themselves in the ways we relate to luxury. That’s why Elisabetta Cicigoi created her own motto “Luxury without etiquette is just ostentation of wealth“